MT Poll: Is the $49,800 Toyota RAV4 EV Priced Right?

Lots of car doors open when you have $50,000 to spend. A 2013 Ford Mustang Boss 302 Laguna Seca and a base 2013 Porsche Boxster cost about $50,000, but if an electric-powered crossover is more your style, then you’ll also have enough to afford the Toyota RAV4 EV, set to go on sale later this summer with an asking price of $49,800, before credits.

2012 Toyota RAV4 EV instrument panel 300x187 imageIs that asking too much? Toyota doesn’t think so. Ed Larocque, Toyota USA’s national marketing manager for advanced technology vehicles, defended the RAV4 EV’s price point to WardsAuto: “All things considered, [including] what you’re getting with the product, we think it’s priced right for the market in California.” Following the initial launch in California, Toyota will decide what U.S. markets will get the RAV4 EV.

The RAV4 EV includes a powertrain developed with Tesla Motors. Toyota claims it will accelerate from 0-60 mph in 7.0 seconds in sport mode and 8.6 seconds in normal mode, while reaching a top speed of 100 mph. Its lithium-ion battery pack will need about 6 hours to charge (level 2, 240V), providing a range of 92-113 miles, depending on driving modes and conditions. Standard creature comforts include navigation, heated front seats, and seating surfaces wrapped in Toyota’s new Neutron fabric.

Last but not least are the tax credits. Combining the federal tax credit of $7500 with California’s $2500 credit and the RAV4 EV’s price was knocked down to about $39,990. By comparison, the all-electric Nissan Leaf hatchback is $36,050 (before credits), while a fully loaded 2012 RAV4 Limited AWD V-6 is priced at $32,820.

Source: WardsAuto, Toyota

By Erick Ayapana