Tesla Claims Plug-In Sales Lead for First Quarter 2013 – Report
The Tesla Model S has never been marketed or positioned as a mass-market volume play along the lines of the Nissan Leaf or Chevrolet Volt, but despite the car’s not-insignificant purchase price, the Palo Alto, California-based company is expected to report first-quarter sales of the Model S surpassing the Leaf and Volt, making the Model S the best-selling plug-in vehicle for the quarter, according to Bloomberg.
Tesla is expected to report 4750 deliveries of the Model S when it releases first-quarter sales and financial results. The Volt sold 4421 units and the leaf sold 3695 units in the same period. This accomplishment follows the company’s earlier announcement of a new fleet of loaner vehicles and a “no-fault” battery warranty, as well as the expectation it will post its first-ever quarterly profit.
General Motors spokesperson Jim Cain lauded Tesla’s apparent victory, saying, “Any success for a company in this space is helpful for all other makers of plug-in vehicles.”
Although the Model S has taken the lead for this quarter, both the Volt and the Leaf have been on-sale longer than the Model S, and have more affordable starting prices than the premium Model S, which can crest six figures in top-of-the-line trim. Despite Tesla’s apparent successes, many auto industry analysts remain skeptical of the company’s long-term viability.