Tesla has recently revealed their third ever vehicle, the Model X crossover, Thursday evening at its Design Studio in Southern California. The car is on offer with a dual motor all wheel drive and the option of a 60 or 85 kWh battery. The most potent version is supposedly capable of reaching 60 in just 4.4 seconds, and with figures like that it’s no wonder that order have begun rolling in.

Now, to the uninitiated into the world of EVs (read: people who don’t work for Google or Microsoft) the car still seems like a gimmick. But you know what isn’t a Gimmick about the Model X? $40 million worth of advanced orders before the car has even reach consumers!

At least that’s what they want us to believe ahead of the company’s official quarterly results. Now, we don’t know how many of those are binding, but it’s still a lot of money.

The compelling nature of the product created massive media attention and resulted in the Model X being the third most searched term on Google,” Tesla said in a statement. “On Thursday evening, the night of the reveal, traffic to teslamotors.com increased 2,800 percent. Two-thirds of all visitors were new to the website.”

By Mihnea Radu